Smith & Wesson has debuted several new firearms this week at the 2010 Shooting Hunting & Outdoor Trade Show in Las Vegas, Nev. Many of the new models were designed for personal protection, and the company also introduced new firearms from the Performance Center and Custom Engraving Shop.
Sponsored by the National Shooting Sports Foundation, the four-day SHOT Show is the largest trade show of its kind.
Among the new Smith & Wesson firearms launched at the trade show were:
• Bodyguard Series — A new semi-automatic pistol and revolver featuring a uniquely engineered lightweight, compact frame with built-in laser sights developed in conjunction with Insight Technology.
• M&P Rifle Series — Three new M&P15-22 rifles, including a rifle with a threaded barrel along with two multi-state compliant models. • Pro Series — New pistol and revolver models designed as a ready-to-go package for competitive shooting and self-defense, including new M&P pistol models and small-frame revolvers cut to accept moon clips.
• Classics Series — Two new retro-revolvers (Model 10 and Model 48), each based on popular past models from Smith & Wesson’s 158-year history.
• Performance Center — Four new revolvers blending old-world craftsmanship with modern technology, each designed with exclusive features available only through Smith & Wesson.
• Custom Engraving Shop — Four new models featuring intricate machine engraving, which add value and aesthetics.
• Revolvers — Three new J-frame revolvers available with or without Crimson Trace Lasergrips, each revolver featuring a new 2 1/2-inch barrel design for increased sight radius along with a full-length extractor.
“As the premier trade convention in the industry, SHOT Show is always an exciting time for our company,” said Tom Kelly, vice president of marketing for Smith & Wesson. “For 2010, we have expanded our robust product line with the introduction of several new models geared toward personal protection and recreational shooting.”
In addition to a variety of activities at the Smith & Wesson booth, the company hosted a special media day before the opening of the convention. Held at American Shooters, the event was cosponsored by Thompson/Center Arms, Walther, Hornady, Coleman, Trijicon, Rocky Mountain Elk Foundation, Dallas Safari Club and Insight Technology. During the event, industry media were given the opportunity to speak one-on-one with product managers and executive staff and test new models from each sponsor.
