Matt Vanselow hired by Avery Outdoors

Written by Avery Outdoors.

Avery Outdoors is proud to announce the return of Decoy Program Manager, Matt Vanselow, to the Avery team.

While with the company from 2010–2013, Vanselow was instrumental in leading the prototyping, molding, research and design, and paint scheming of many innovative Greenhead Gear and Avery Sporting Dog products. Vanselow started his career in the decoy industry in 2004 molding and painting decoys. He advanced his specialism by attending the Pennsylvania Institute of Taxidermy in 2008, an experience that propelled his mastery of decoy molding, sculpting and painting.

As Decoy Program Manager, Vanselow’s role encompasses a lengthy list of crucial responsibilities in the advancement of the company’s product lines. From hiring world-class carvers, determining decoy poses, refining prototyping processes, developing paint schemes and painting decoys, to making sculpting modifications for blow-mold compatibility and enacting innovations on both decoy functionality and packaging, Vanselow will maintain a critical position on the Avery team.  Vanselow was essential in the development of many GHG decoys, both established and new in the 2014–15 season.  Scoters, Long-tailed Ducks, Eiders, Honkers, Snows & Blues, Pintails, Gadwalls, Redheads, Canvasbacks, popular EZ Bird bumpers and many others decorate his experience with the company.

As Avery Outdoors, Greenhead Gear and Avery Sporting Dog refine and expand their brands in 2015, the addition of Vanselow comes at an opportune and exciting time.

Vanselow hopes “to continue building the best decoys on the market,” and to “keep innovating and improving in the future.”  Avery would like to extend a warm welcome back to a respected authority in the decoy industry, and looks forward to many more years of ultimate realism and attention to detail in the nation’s most diversified decoy product line.

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