Plano Synergy Outdoors expands with acquisition of Zink Calls, Avian X

Written by Plano Synergy Outdoors

Plano Synergy Outdoors, the leading manufacturer of hunting, fishing and other outdoor related products announces its purchase of Zink Calls, Avian-X and 24/7 Productions.

Zink Calls and Avian-X are leaders in the premium waterfowl call, turkey call, frame blind and hunting decoy categories. With field-proven products, the long-term mission of Zink Calls and Avian-X is to promote waterfowl and turkey hunting to the consumer in a traditional, ethical, responsible, and enjoyable manner.

The acquisition of Zink Calls and Avian-X, along with its existing brands, enhances Plano Synergy’s ability to provide retailers with a one-stop shop for all waterfowl-hunting accessory and product needs. Tom Hurt, pSresident & CEO at Plano Synergy said, “The brands are a natural fit for the growth of Plano Synergy. They represent best of class in innovation and quality-driven products that consumers and retailers demand, while at the same time complementing our existing position within the category. The addition of Zink Calls and Avian-X helps to further our position as the nation’s premier hunting and fishing outdoor products company.”

“Plano Synergy’s pattern of purchasing and further developing major brands within the industry aligns with our long-term strategic growth objectives. It will be our focus to keep the brands true to their core, while taking them to the next level,” said Fred Zink, president. “Further, and very important to us when considering a sale, is the desire of Plano Synergy to keep the operation intact and maintain the team that has been responsible for building and maintaining the Zink Calls and Avian-X personalities. We are all very excited about this new partnership, and look forward to a limitless future together.”

Plano Synergy plans to maintain the operational presence in Port Clinton, OH, the current home of Zink Calls and Avian-X. The sales team and management executives will continue to manage key aspects of the company under the Plano Synergy platform.

Plano Synergy will relocate basic back office and related activities to their Dallas operations hub.