Greeley, CO – Firearms and ammunition ballistics have changed greatly over the last half-century, but arguably nothing has seen greater leaps in technology, innovation, and performance capabilities than the riflescope. Through those decades, Burris Optics has been in the industry forerunner, developing dependable, reliable, and affordable riflescopes for serious hunters, and the company’s Fullfield series optics continue to deliver after 50 years of production.
In recognition of this proud heritage and 50 years of manufacturing excellence, Burris introduces the fifth-generation Fullfield riflescope for 2025. Maintaining the “hunter first” approach to engineering, the all-new Burris Fullfield series reflects the ergonomic, industrial-themed design common across the most recent Burris riflescope models while maintaining the high light transmission and wide field of view characteristics that placed Burris on the map 50 years ago.
“Only the most outstanding companies become woven into the cultural fabric of the American hunting community,” said Bruno Beccaria, General Manager of Burris Optics, “Fewer still are the product lines that continue a half-century or more after their introduction. The Burris Fullfield is one of those exceptional products that has been taken afield by multiple generations of passionate and demanding hunters.”
Innovation with an eye toward filling the needs of serious hunters has always been the foundation for Burris optics — and it is a legacy that lives on across the current Burris riflescope lineup.
“As a company still headquartered in its founding town of Greeley, Colorado,” said Bruno, “Burris employees take great pride in producing a riflescope that generations of avid hunters have relied upon to put meat on the table. The Fullfield has proven its ruggedness and dependability under the toughest conditions, and those capabilities are certainly exceeded in the newest generation of this American classic.”
For more information on the all-new Burris Fullfield riflescope or other Burris products, visit BurrisOptics.com.
